Search Engine Marketing
Iposoft® search engine marketing (SEM) campaigns harness interest generated by print editorial about a company and its activities by ensuring shareholders can quickly be directed to the investor relations website via any of the key search engines such as Google, Yahoo & MSN.
Iposoft® SEM campaigns purchase the key words shareholders are most likely to use to help them find more information about the company or its activity online. This ensures when a shareholder makes a search query online that the company's website will be the first search entry returned and direct the shareholder thorugh to the investor relations website to download key documents or view rlated material.