Shell - Woodside Merger Bid
In 2001 Shell launched a large merger bid for Australian oil & gas producer Woodside. As part of this effort Iposoft® was utilised to promote Shell's key messages equitably to all key stakeholders such as Woodside's institutional & retail shareholders, staff, industry analysts and the media.
A campiagn specific website was established as the central point where shareholders globally could access key information such as key dates, press releases, and the bidder statement.
Also, people were invited to sign up for email alerts and annoucements so Shell could promptly disseminate information swiftly and simply.
All of this activity was tracked by Iposoft® allowing Shell and its advisers to monitor campaign progress as it happened.