Queensland Gas Takeover
Queensland Gas turned to Iposoft®'s M&A campaign manager tools as part of its defence of an unsolicited $600 million takeover bid by industry rival Santos.
Iposoft® allowed QGC to set up a campaign microsite that housed only relevant information about the takeover bid.
This campaign microsite was then marketed to QGC's shareholders as the central point for obtaining latest information from QGC's board and management about the offer.
QGC shareholders were also invited to register their contact details so news and alerts could be directly delivered by email.