BHP Billiton - Rio Tinto Takeover
In 2008 BHP Billiton launched a takeover bid for Australian mining company Rio Tinto. BHP Billiton offered Rio Tinto shareholders 3.4 BHP Billiton shares for each of their company’s shares in a deal worth $160 billion.
Iposoft® was utilised to promote BHP Billiton’s key messages equitably to all key stakeholders such as Rio Tinto’s institutional & retail shareholders, analysts and the media.
BHP Billiton’s global portal was upgraded and a campaign specific website was established as the central point where shareholders globally could access key information such as key dates, press releases, and bidder statements.
Also, people were invited to sign up for email alerts and announcements so BHP Billiton could promptly disseminate information simply and swiftly.
All of this activity was tracked by allowing BHP Billiton and its advisers to monitor campaign progress as it happened.